Arpero

The name Arpero is created for Şakarlar Yapı Ltd. Şti., the brand represents a new line of furniture products and a retail concept store where these designs are displayed and sold. The extended name Arpero Concept refers to both the product line and the holistic spatial experience of the brand.

Design Philosophy

The brand takes inspiration from the red-headed woodpecker — a symbol of creativity, perseverance, and craftsmanship. Just as this bird carves and shapes wood to build its home, Arpero aims to shape living spaces through design. Each product reflects this connection between nature and creation, merging aesthetics with a deep respect for material and form.

Visual Identity & Color Palette

The corporate image is rooted in the harmony between black, white, and red — colors that together express contrast, power, and precision.

• Black and white represent structure, balance, and timeless sophistication.

• Gray, born from their union, symbolizes strength, stability, and control — grounding the brand with a sense of trust and professionalism.

• Red, the defining tone of the brand, introduces energy, passion, and determination. It evokes leadership, motivation, and creative drive.

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By combining red and gray, Arpero conveys both vitality and reliability — a balance between bold innovation and enduring trust.

Logo & Typography

The logo design features a vectorized illustration of the red-headed woodpecker, aligning visually with the chosen color palette. The brand name is presented in The Bold Font (Bold style), emphasizing strength, modernity, and clear visibility across all scales.Both horizontal and vertical logo variations have been developed, along with specific guidelines for proper and improper use to maintain brand consistency.

Corporate Applications

Arpero’s identity extends across multiple applications — from business cards and letterheads to store signage — maintaining visual unity through measured proportions, color balance, and clear typography.For signage, the “Concept” subtitle aligns proportionally with the brand name, and accompanying texts use Gotham Book or an equivalent font to preserve aesthetic coherence.

Concept Essence

Arpero stands as a fusion of craftsmanship and contemporary design, embodying the spirit of transformation — shaping both material and space. The brand bridges the organic and the architectural, reflecting the very nature of the woodpecker that inspires it: precise, rhythmic, and purposeful.