Komagene

Concept Analysis

This space represents the first café concept ever designed for the Komagene brand — a transformation from its traditional fast-service, takeaway identity into a sit-down café experience.The design approach preserves the brand’s recognizable identity while introducing a sense of comfort, warmth, and social interaction.

A modern–industrial aesthetic forms the foundation of the design language. Materials such as metal mesh panels, dark wood finishes, matte black walls, and warm lighting establish a strong contrast-based atmosphere that echoes the brand’s red and black corporate palette while infusing the interior with a contemporary, slightly urban-industrial character.

Material and Color Palette

• Wooden Panels: Vertical walnut-toned panels create depth and warmth, serving as subtle dividers without fragmenting the space.

• Metal Mesh Details: Reflect the modern and dynamic identity of the brand, adding texture and rhythm to wall surfaces.

• Black Walls and Counter Finishes: Draw visual focus to the Komagene logo and product display area, emphasizing brand presence.

• Lighting: Industrial-style pendant lamps with grid shades introduce warmth and intimacy. The soft amber hue balances the dark surfaces and enhances the café’s inviting ambiance.

  
  

Spatial Organization

• Entrance & Service Area: The large Komagene logo becomes the central focal point, ensuring brand recognition while signaling the brand’s evolution toward a café identity.

• Seating Area: Simple wooden tables and minimalist chairs provide both comfort and practicality, encouraging guests to stay longer compared to typical takeaway outlets.

• Preparation & Service Zone: The functional setup remains efficient while maintaining a strong visual continuity with the customer area.

  
  

Lighting Design

The ceiling integrates two layers of lighting — recessed spotlights for general illumination and industrial pendant fixtures for warmth and mood.This dual approach supports the transformation of the brand’s traditionally fast-paced image into a welcoming, experience-oriented environment.

Conclusion

This pilot project successfully reinterprets the Komagene brand by merging its fast-service DNA with a modern café atmosphere.Through minimal interventions and strong visual contrasts, the design achieves maximum impact with a warm, industrial identity, marking a significant step in the brand’s spatial evolution.